Operations & Leadership
Senior operating leadership and industry-specific operations expertise for owner-led companies.
WillPower Consulting Services
Strategy and Execution for Growing Businesses.
We build websites that bring contractors calls, reorder and reporting systems for cannabis operators, and AI automation that takes admin off an owner’s plate. Senior operators, plain prices, results you can check.
Decades of operating experienceLeadership drawn from running businesses, not advising from the outside.
Senior-level deliveryEvery engagement is led directly by senior leadership.
Defined scope and outcomesEach engagement begins with a pilot and a measurable objective.
The experience behind the work
- 20+ yearsrunning multi-unit retail operations
- Replenishment modelbuilt and run across retail chain accounts
- KPI scorecardsand the reporting layer leadership ran on each week
- Forecasts, migrations, SOPsand the training that kept every location consistent
Practice Areas
Six services across three practice areas, each delivered with the same operating discipline.
Marketing & Digital
Websites, search visibility and marketing programs that turn attention into qualified leads.
Automation & Analytics
Workflow automation and reporting that reduce manual work and improve decision-making.
How Does Your Business Score?
Ten yes-or-no questions across operations, marketing, automation and reporting. Three minutes, an instant score and the area worth fixing first.
Our Approach
A consistent four-stage model, scaled to the size of the engagement.
- AssessA complimentary consultation to understand current operations and where performance is lost.
- PrioritizeA written plan focused on the few changes with the greatest impact.
- ImplementA defined pilot, delivered and validated before any larger commitment.
- SustainOngoing support on a monthly basis, with ownership transferred to your team.
Why WillPower
What clients can expect from every engagement.
Senior-level deliveryEvery engagement is led directly by senior leadership, not delegated to junior staff.
Measured in resultsWork is scoped to a defined outcome and validated before it expands.
Traceable and transparentEvery figure and recommendation can be traced to its source.
Client approval on all outputNothing customer-facing is published or sent without your sign-off.
Leadership
Every engagement is led by the founder. You will not be handed off to a junior team.
Will Skinner-Brewer
Founder & Principal
Twenty years running operations at scale. Now on your side of the table.
Will Skinner-Brewer is a fractional operations leader for cannabis and multi-location businesses, with more than 20 years in multi-unit retail operations. As VP and Director of Sales Operations for a vertically integrated cannabis operator spanning retail, wholesale and distribution, Will ran the operating system behind the business: the replenishment model across retail chain accounts, the reporting layer and KPI scorecards leadership ran on, sales forecasting, system migrations, and the procedures and training that kept every location consistent.
WillPower brings that same discipline to owner-led companies, with AI and automation doing the heavy lifting.
“Most owners don’t need more data. They need someone to tell them what to do with it on Monday morning, then help them do it.”
- 20+
- Years running operations
- 1
- Person you deal with, start to finish
- 1 day
- Reply time on calls and email
Latest Insights
Practical guidance on operations, marketing and automation for growing businesses.
Dispensary Menu Audit: How to Find Delisted, Missing and Mispriced Cannabis Products
A step-by-step dispensary menu audit for cannabis brands and stores: find delisted, out-of-stock and mispriced products and turn them into rep actions.
Google Maps Ranking for Contractors: How to Show Up Higher in Oklahoma City
Google Maps ranking for contractors explained: what Google uses, categories, service areas, NAP consistency, reviews, photos, links, and a weekly checklist.
How to Build, Read and Act on an Accounts Receivable Aging Report Every Week
Build an accounts receivable aging report from an invoice export, tie it to the balance sheet, read it, and use a weekly routine to collect overdue invoices.Discuss Your Priorities.
A free 20-minute call to review your operations and find the highest-impact next step. You talk to Will directly.